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Plain-English guides to stock research and investing
Lesson 1
What a Stock Actually Is
A share is a small piece of a real company. Here's what you own, where the price comes from, and why it moves.
Lesson 2
Stocks vs. ETFs, in Plain English
What a fund actually is, why beginners keep hearing about index funds, and why leveraged ETFs are a different animal entirely.
Lesson 3
How Buying a Stock Actually Works
Brokerage accounts, what happens in the seconds after you press the button, and order types explained without the jargon.
Lesson 4
How Much Money You Need to Start
Fractional shares changed the math. Here's what the money actually has to be, and why one company is not a plan.
Lesson 5
Risk, in the Language You Already Use
What you can actually lose, why volatility and loss are not the same word, and diversification without the lecture.
Lesson 6
Stock Research for Beginners
New to investing? Here's where to start your stock research, which metrics matter most, and mistakes to avoid.
Lesson 7
How to Read a Stock Page
A walkthrough of the ConvictionStocks stock page layout and what each section tells you about a company.
Lesson 8
What is Market Capitalization?
Market capitalization tells you the total value of a company. Here's what it means, why it matters, and how to use it when evaluating stocks.
Lesson 9
What is a P/E Ratio?
The price-to-earnings ratio is one of the most common stock metrics. Here's what it actually means and how to use it.
Lesson 10
Understanding Analyst Ratings
What Buy, Hold, and Sell ratings actually mean, how analyst consensus works, and why you should use them carefully.
Lesson 11
How to Use a Stock Screener
A stock screener filters thousands of stocks down to the ones worth researching. Here's how to use one effectively without getting overwhelmed.
Lesson 12
How to Research Your First Stock
The whole process in six steps: pick something you know, read the numbers as sentences, and write down what would make you say no.
Lesson 13
After You Buy: What to Actually Do
Write down your reasoning, check the business quarterly, ignore the price daily, and re-read your own words before reacting.
Lesson 14
What Are Conviction Stocks?
A conviction stock is a company you understand well enough that a bad week doesn't change your mind about it. Here's what that research looks like, and where conviction stops and stubbornness starts.
Stock Market Glossary
New to investing? Browse plain-English definitions of 30+ stock market terms.
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