Plain-English investing education
Your money,
explained.
Nobody should have to learn Wall Street's vocabulary before they can follow their own money. We take the numbers, and the companies behind them, and say what they mean in the language you already use.
What they call it, and what it means
- P/E Ratio
Price vs. Earnings
How many years of current profits you are paying for, at today's price.
- EPS
Earnings Per Share
Profit earned per share of stock
- Debt-to-Equity Ratio
Debt vs. Equity
How much debt the company has relative to what shareholders own. A ratio of 1 means debt equals shareholder equity.
Every company page prints the plain sentence under the figure, and names the Wall Street word wherever it is a different word.
The membership
Four parts, none of which ever finish
A course can be finished. Your own money cannot, and neither can the market, so every part of this is built to keep going rather than to be completed.
The tutor
Ask what a term means, what a company does, or what you just heard about the market, and get it back in plain English. It explains and it never recommends: no picks, no ratings, no targets. Credits renew every month, because questions do not stop.
The living translation
Every figure on a company page carries a sentence saying what it means, written for somebody who has never read a filing, with the Wall Street name under it wherever that is a different word. The market writes new material every week, so every Sunday a note goes out on what moved, each line a click from the page that explains the company behind it.
Your own reasoning, written down
Save a company and write down why you own what you own, in your own words. It comes back to you every time you open the list, which is how you find out whether the reason you gave yourself last year still holds.
Lessons that assume nothing
Short written lessons and a glossary for somebody who has never opened a brokerage account, so a term you meet on a company page always has somewhere to send you.
The lessons and the glossary are public, and the weekly note goes to anyone on the list. A membership opens the rest, and the equipment beside it: every company page in full, the tutor, the watchlist you keep your reasoning in, and the screener and earnings calendar to practice on.
Read it before you pay
10 companies are open to everyone
Whole pages, with nothing held back: every figure explained in plain words, the beginner summary, the analyst counts, the recent news. No account, no card, no email address. Every other company on the site holds the same page for members.
- AAPLApple Inc.
- MSFTMicrosoft Corporation
- GOOGLAlphabet Inc.
- AMZNAmazon.com, Inc.
- NVDANVIDIA Corporation
- TSLATesla, Inc.
- METAMeta Platforms, Inc.
- JPMJPMorgan Chase & Co.
- KOThe Coca-Cola Company
- DISThe Walt Disney Company
Or look up any company and see where the line falls.
Pricing
Simple pricing. Everything included.
One plan. No stripped-down free tier.
billed as $119/yr
Full access. No tiers. No surprises.
- Every company page in full, with each figure explained in plain words
- The tutor: ask about any company or any term and get a plain answer
- Assistant credits that renew every month
- A watchlist where you write down why you own what you own
- The screener and the earnings calendar to practice on
- 14-day money-back guarantee
- Save 41% vs monthly billingAnnual perk
Get the free weekly market digest
The week's biggest movers, every Sunday. No spam.