ZETA

Zeta Global provides software that helps large companies understand and reach their customers. The company collects and organizes customer data from many sources, then uses artificial intelligence to identify which customers are most likely to buy and how best to contact them through email, mobile, social media, and other channels. Their platform combines customer information management, marketing automation, and paid advertising tools in one system. Zeta works with Palantir Technologies to build the underlying technology infrastructure that powers these services.