Immersion Corporation

Immersion Corporation owns technology that makes digital devices vibrate and buzz in ways that feel natural to users, like the haptic feedback you get when typing on a smartphone or playing a video game. The company licenses this patented technology to manufacturers of phones, gaming consoles, cars, and medical devices. Immersion also owns Barnes & Noble Education, which runs college bookstores and sells textbooks in physical locations and online, including a service that delivers required course materials to students before their first class.