Consumer Defensive
GIS
General Mills, Inc.
About General Mills, Inc.
General Mills makes breakfast cereals, snack bars, frozen meals, baking mixes, and pet food that you find in grocery stores across the United States and around the world. You probably know their brands: Cheerios, Lucky Charms, and Cinnamon Toast Crunch for cereal; Pillsbury and Betty Crocker for baking products; Progresso for soup; and Häagen-Dazs for ice cream. They also make Blue Buffalo dog and cat food and operate ice cream parlors. The company sells to grocery stores, supermarkets, restaurants, and pet stores.
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