DoubleVerify Holdings, Inc.

DoubleVerify helps advertisers check whether their digital ads are working properly and reaching real people. The company sells software tools that detect fraud in online advertising, measure whether ads are actually being seen, check if ads appear next to appropriate content, and track how well ads perform across different websites and social media platforms. Their tools also help advertisers understand which of their marketing spending is actually driving sales and help publishers sell their ad space more effectively. The company serves big companies in industries like consumer goods, financ...